I wasn’t born with a silver spoon in my mouth—far from it. I came into this world in Connecticut, but after my father was deported, my family relocated to Delaware, and life became a constant uphill battle. By sixteen, I was a mother, focused on doing whatever it took to keep a roof over our heads and food on the table. At the time, “entrepreneurship” wasn’t even part of my vocabulary; all I knew was that I needed a path that actually spoke to me.

I bounced from one soul-sucking job to another, each chipping away at my spirit. The only time I felt like the real “Cris Cavallari” was when I got creative—switching up my hair, dressing to impress, or sneaking in a quick style video during my lunch break. A simple compliment from a colleague or a customer was the spark that kept me going, reminding me that I was meant for more.

By 2014, I’d launched my first side hustle: selling waist beads and leggings. It wasn’t glamorous, but it helped keep the lights on. Then, in 2017, everything changed. Pregnant again, juggling two jobs, and barely staying afloat, I realized that “getting by” wasn’t enough—I wanted to build something bigger than myself, something that could anchor my family’s future.

When my son was six months old, I threw caution to the wind and went all-in on my new venture. Seven years later, I own four successful businesses: Cris Cavallari (yes, I named it after myself—deal with it), Iccon HQ, Shop Iccon, and the “Is It Tuesday?” podcast. Each one was built on grit, vision, and a refusal to let circumstances define me.

But let’s be clear: this is no tidy, cookie-cutter success story. My journey is raw, real, and fueled by sheer determination. If you’re ready to hustle like hell, push past every barrier that tries to hold you down, and become the boldest, most unstoppable version of yourself, then you’re exactly where you need to be. Let’s make your transformation happen—together.